Brand Film

JBL_

Benson Boone

Part music video, part commercial, we teamed up with Havas and JBL to dive into Benson Boone’s Mystical Magical world, crafting a love letter to artistic expression and showing how sound fuels his creativity, from quiet inspiration to the big stage.

Launch Film

All England Lawn Tennis Club_

Always Like Never Before

How do you immortalize the timeless greatness of Wimbledon, blending historical reverence with modern visual storytelling? That’s the creative challenge we embraced with McCann London for The All England Lawn Tennis Club’s ahead of another thrilling installment of the world's biggest tennis tournament.

Launch Film

Boost_

iPhone x Boost

Mayda joined forces with Grey & Townhouse to launch the iPhone on Boost, crafting fully realized fantastical worlds that represented the connectivity, modernity, and near-infinite reach of the network.

360 Campaign

Related Ross_

West Palm Brilliant

Announcing the arrival of America’s model 21st-century city with a 360 campaign that showed the world what makes West Palm brilliant. Brought to life across film, print, and documentary, the campaign reintroduced West Palm Beach as a destination for visionaries, entrepreneurs, and modern city-makers

Music Video

Zedd_

Lucky Music Video

We teamed up with Zedd and Remi Wolf to create the music video for Lucky, the lead track from Zedd’s Grammy-nominated album Telos. Zedd wanted a bold, beat-driven visual adventure filled with unpredictable transitions, vibrant florals, and experimental techniques to launch his first single in nearly a decade.

Ink Box_

Big Ink Energy

Mayda ECD Ben Smith and director Lesly Lynch teamed up with Forsman & Bodenfors to write and direct some eye-popping branded content for the semi-permanent tattoo company, INKBOX. With a brief to create culture, not a commercial, the ambition was to frame the tattoos as playful accessories in a Gen Z oriented music video.

Launch Film

Playstation_

Play Closer

Adam&EveDDB teamed up with Mayda to launch EA Sports FC 24 on the PlayStation 5, the beginning of a new era for the world’s best-selling sports video game.

Brand Film

WNBA_

More Than A Game

What would it look like to showcase the dynamism of the WNBA; the skill and guile of 12 teams and 144 players, all showcasing their desire to compete at the highest level.