AI-Powered Commercial

New York Lottery _

Year of the horse

To celebrate the Lunar New Year 2026, Mayda partnered with McCann NY to create a comedic, surreal campaign for the New York Lottery inspired by the Chinese Idiom “success as soon as the horse arrives”. The film reframes luck as something tangible, arriving unannounced and waiting at the door.

Product Design & Development

AT&T_

5G Helmet

A groundbreaking development in sports technology, over two years in the making: the AT&T 5G Helmet, a revolutionary device designed to empower deaf and hard of hearing athletes in American Football.

AI-Powered Fan Experience

Zedd_

The Lucky AI Experience

We partnered with Intel and EDM superstar Zedd to create the 'Lucky AI Experience', a first-of-its-kind, interactive activation that blended Zedd’s creative genius with AI to give his fans a hyper-personalized fan experience.

AI, Deepfake & Machine Learning

DVAG_

Klopp

What if one decision led you down a completely different path? We used AI, machine learning and deepfake technology to imagine Jurgen Klopp in a series of alternate lives.

Virtual Production

Plaid_

Effects 2024

Plaid builds the network that connects the entire finance ecosystem, and for their Effects 24 keynote, we created an immersive keynote event that merged live speaker performances with virtual production and motion design to unveil the next era of fintech.

Brand Activation & Virtual Production

LUSH_

Lush @ SXSW

We were key creative partners to LUSH Cosmetics at SXSW, for the unveiling of LUSH House, an extraordinary multi-touch experiential activation that fused immersive storytelling, cosmetic innovation, and thought leadership.

Brand Activation

The Florida Council of 100_

Miami F1

The Miami Grand Prix is one of the biggest weekends on the U.S. sporting calendar, and inside the Paddock Club over race weekend, Mayda delivered an immersive experience that put guests in the F1 driver's seat.