Zedd Lucky Music Video
Client: Zedd
Brand: Zedd
Type: Creative Technology, Entertainment,
Service: Creative Development, Direction, Live Action, Design & Animation, Visual Effects, Editorial
We teamed up with Zedd and Remi Wolf to create the music video for Lucky, the lead track from Zedd’s Grammy-nominated album Telos. Zedd wanted a bold, beat-driven visual adventure filled with unpredictable transitions, vibrant florals, and experimental techniques—perfectly complementing his first single in nearly a decade.
The concept for Lucky took shape during our collaboration on the Lucky AI Experience. Inspired by the track’s infectious, grid-like rhythm, we envisioned a camera that felt ‘possessed’ by the music, swinging dramatically through bold, unexpected transitions. Combining in-camera tricks, robotic moves, and dynamic environments, we crafted a visual style that’s as playful and syncopated as the song itself.
Bringing this vision to life called for tools like face puppeteering, 3D scanning, and the Insta360 cam. Partnering with Rohtau, we built a custom pipeline blending traditional techniques with cutting-edge tech. This was the kind of creative challenge we love—pushing boundaries, experimenting boldly, and crafting a vibrant, one-of-a-kind world that perfectly embodies the energy of Lucky.
“This was a very unconventional approach, creating a world that is synced to music requires a lateral-thinking group of collaborators who thrive on using the latest technologies. At Mayda we know that taking a non-traditional path will more often than not result in new and surprising outputs."
Carl Addy
Executive Creative Director
The Mayda Creative Co.
“I've always dreamed of creating an album that, 30 years on, I can look back and be incredibly proud of. That will be just as amazing then as it is right now, because it's not based on trends or sound design that might fall off — it's based on music”
Zedd
“We used clever new technologies from, face puppeteering to 3D scanning. It was a playful and design way of creating a high-brow / lofi output purposefully. We wanted to make a thing where people scratch their heads on how we did it. It references 360 camera tech, but a version that’s not possible yet in traditional workflows.”
Carl Addy
Executive Creative Director
The Mayda Creative Co.
