Guided by the visionary direction of Carl Addy, we crafted “Always Like Never Before”, an inspiring film that celebrates the stars of Wimbledon’s past and future. By blending 3D animation, CGI, and archival footage, we revisited unforgettable moments in the tournament’s history, each frozen in time to highlight the sport’s enduring legacy.
Inspired by Wimbledon’s storied history, we reimagined archival material with cutting-edge CGI and post-production work, executed alongside the talented team at creative VFX studio Daydreamer. The result honors The Championship’s legacy while looking forward to its future, setting the stage for another unforgettable Wimbledon.