Playstation
Play Closer
Client:
Adam&EveDDB
Brand:
Playstation
Type:
Branded Content,
Service:
Live Action, Design, VFX
Adam&EveDDB teamed up with Mayda to launch EA Sports FC 24 on the PlayStation 5, the beginning of a new era for the world’s best-selling sports video game.
‘Play Closer’ brings fans of the franchise closer than ever to the in-game experience, blending hyper-real CG, live action, design, and enhanced in-game cinematics to take the viewer on a journey through interconnected worlds linked by the EA FC 24’s new triangular motif.
