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Contact
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
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talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Dynamic mixed-media film for WNBA

WNBA More Than a game

Client: Bartle Bogle Hegarty NY
Brand: WNBA
Type: Branded Content,
Service: Direction, Live Action, Design, VFX

What would it look like to showcase the dynamism of the WNBA? The skill and guile of 12 teams and 144 players, all showcasing their desire to compete at the highest level.

Billed as a ‘metropolis of more’, BBH approached Mayda to capture the league’s tenacity, playfulness and sense of sisterhood, all within thirty seconds. The result is a dynamic mixed-media film featuring WNBA superstar A’ja Wilson that blends CG, archival and live-action footage.

Director Anton Shavkero's brought his trademark visual style and utilized 3D scans to create A’ja’s digital avatar, which was combined with live-action plates and archival footage to create a film that takes the viewer on a journey between the purpose-built multiverse WNBA and the IRL WNBA, giving a unique dual court-side and in-game experience.
WNBA_More_IMG_7-ezgif.com-webp-to-jpg-converter
WNBA_More_IMG_7-ezgif.com-webp-to-jpg-converter
WNBA_More_DEV_1
WNBA_More_DEV_1
CG_Head
CG_Head
WNBA_More_IMG_6
WNBA_More_IMG_6