WNBA
More Than a game
Client:
Bartle Bogle Hegarty NY
Brand:
WNBA
Type:
Branded Content,
Service:
Direction, Live Action, Design, VFX
What would it look like to showcase the dynamism of the WNBA? The skill and guile of 12 teams and 144 players, all showcasing their desire to compete at the highest level.
Billed as a ‘metropolis of more’, BBH approached Mayda to capture the league’s tenacity, playfulness and sense of sisterhood, all within thirty seconds. The result is a dynamic mixed-media film featuring WNBA superstar A’ja Wilson that blends CG, archival and live-action footage.