Immersive Brand Experience

eBay_

Black Friday

Partnering with Outernet & eBay, we launched a first-of-its-kind shopping experience: the eBay Live Superstore. A one-day event transforming the platform’s popular live-shopping format into a real-world pop-up, on Black Friday!

Fan-Powered Experience

Spotify_

This Is An Oasis Fan

An immersive retrospective gallery dedicated to Oasis and their fans at London's Outernet, the one day activation celebrated the history of the legendary band and placed a spotlight on the incredible fans that have kept Oasis’ legacy alive over the past three decades.

Immersive Product Launch

Dr. Martens_

The Art of Comfort

We partnered with Dr. Martens to step into the world of immersive storytelling at the Outernet, for the launch of the Zebzag Laceless boot.

Interactive Brand Experience

YouTube_

Google Beach x YouTube

To celebrate YouTube’s 20th anniversary, we helped transform the platform’s most powerful cultural insights into a living, interactive installation at Google Beach during Cannes Lions 2025.

Immersive Brand Experience

LUSH | Outernet_

Lush Intergalactic Universe

We partnered with LUSH to activate their holiday campaign at London’s Outernet, bringing their beloved brand mascots to life at a larger-than-life scale.

Brand Activation

Lyft_

Investor Day

Lyft’s first Investor Day needed to make a statement, so we designed and delivered an event that merged physical and digital elements; from installations to projection screens, we created an immersive experience that left the audience energized about Lyft’s future.

Brand Activation & Virtual Production

LUSH_

Lush @ SXSW

We were key creative partners to LUSH Cosmetics at SXSW, for the unveiling of LUSH House, an extraordinary multi-touch experiential activation that fused immersive storytelling, cosmetic innovation, and thought leadership.

Brand Activation

Coinbase x Valorant_

Future Shot

We teamed up with Excetera and Coinbase to create an immersive gaming installation for the Valorant Champions event in Paris; an experience that fused design, technology, and play.

Brand Activation

Spotify_

Spotify Lossless

Spotify Lossless allows you to listen to your favourite artists in their most amplified, expressive form. Working once again with Spotify, we brought their campaign to life on Outernet's Arcade and Vista screens.

Brand Activation

The Florida Council of 100_

Miami F1

The Miami Grand Prix is one of the biggest weekends on the U.S. sporting calendar, and inside the Paddock Club over race weekend, Mayda delivered an immersive experience that put guests in the F1 driver's seat.

Multi-Touch Brand Activation

YouTube_

Upfronts x There’s Only One YouTube

YouTube wanted to remind advertisers that today’s culture is made by creators, fans, and communities on YouTube. As creative and production partners, we helped redefine how the platform shows up to the industry, turning “There’s Only One YouTube” into a multi-format statement across screens and cities.