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UK
Contact
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Creating culture,
not a commercial

Ink Box Big Ink Energy

Client: Forsman & Bodenfors
Brand: Ink Box
Type: Branded Content,
Service: Creative Concepting, Creative Direction, Live Action, Edit, VFX, Design & Animation

Mayda ECD Ben Smith and director Lesly Lynch teamed up with Forsman & Bodenfors to write and direct some eye-popping branded content for the semi-permanent tattoo company, INKBOX. With a brief to create culture, not a commercial, the ambition was to frame the tattoos as playful accessories in a Gen Z oriented music video.

"We took the idea of your skin as a canvas and extended it to the world around our hero to illustrate her infectious energy"

Ben Smith | ECD & Director | The Mayda Creative Co.
Inkbox
Inkbox
Inkbox
Inkbox
"It’s more than an ad, it’s a piece of culture. Our audience is very visual; it’s about filters, themes, and enhancers. Mayda helped us create a unique and beautiful story that we hope can inspire and entertain."

Emma Eriksson | ECD | Forsman Bodenfors NY
Inkbox
Inkbox
Inkbox
Inkbox
Inkbox
Inkbox
Inkbox
Inkbox
Inkbox
Inkbox
Screen Shot 2022-08-10 at 3.32.21 PM
Screen Shot 2022-08-10 at 3.32.21 PM