Ink Box
Big Ink Energy
Client:
Forsman & Bodenfors
Brand:
Ink Box
Type:
Branded Content,
Service:
Creative Concepting, Creative Direction, Live Action, Edit, VFX, Design & Animation
Mayda ECD Ben Smith and director Lesly Lynch teamed up with Forsman & Bodenfors to write and direct some eye-popping branded content for the semi-permanent tattoo company, INKBOX. With a brief to create culture, not a commercial, the ambition was to frame the tattoos as playful accessories in a Gen Z oriented music video.