Ink Box Big Ink Energy
Client: Forsman & Bodenfors
Brand: Ink Box
Type: Branded Content,
Service: Creative Concepting, Creative Direction, Live Action, Edit, VFX, Design & Animation
We teamed up with Forsman & Bodenfors to write and direct some eye-popping branded content for the semi-permanent tattoo company, INKBOX. With a brief to create culture, not a commercial, the ambition was to frame the tattoos as playful accessories in a Gen Z oriented music video.
“We took the idea of your skin as a canvas and extended it to the world around our hero to illustrate her infectious energy”
Ben Smith, ECD & Director, Mayda
“It’s more than an ad, it’s a piece of culture. Our audience is very visual; it’s about filters, themes, and enhancers. Mayda helped us create a unique and beautiful story that we hope can inspire and entertain.”
Emma Eriksson | ECD | Forsman Bodenfors NY
