Plaid is at the heart of fintech’s evolution, as the platform powering the connections that drive the finance industry forward. For their annual keynote unveiling the latest innovations, Plaid aimed to create a show as polished, forward-thinking, and dynamic as their newest features, services, and products.

With Mayda’s Devin Moss as showrunner, we set out to create a production where every speaker looked and sounded confident, natural, and at ease. Our approach prioritized authenticity, making sure each live-action moment felt engaging and real.

By merging speaker performances with virtual environments, we crafted an immersive visual experience that held attention and brought the content to life. Motion design added energy and clarity, turning each product innovation into something instantly understandable and exciting.

The sub-brand that Plaid created for the show was elegantly simple, so the event’s design had to match. We built on this foundation to put the brand into motion in a way that complemented each speaker’s style and content, to create an event look that was felt immersive and future-facing; a Plaid brand moment.

From striking motion graphics to dynamic infographics and UI animations, we designed every frame of animation to enhance storytelling and messaging. New product capabilities were visualized in a way that made even the most complex financial terms clear and understandable.