Let luck In

Crafted through a hybrid AI and VFX pipeline, the spot takes a simple cultural insight and shapes it into something distinctly New York: fast, strange and funny. Across the State, unexpected equine visitors are captured via peepholes, doorbell cameras and security footage, inviting audiences to let luck in for the year ahead. Hyper-realistic horses move through everyday environments of suburban porches, apartment hallways and the subway. As the encounters unfold, a New York Lottery ticket appears in the horses’ mouthes acting as a subtle reveal of the source behind the luck.

“This was such a strong concept that probably wouldn’t have survived without leaning into AI pipelines. AI let us prototype fast and flipped the bottleneck from production to ideas and taste. We kept asking ourselves, ‘What’s the funniest, coolest, most absurd version of this?’ – and then we’d make variations and play with them in the edit.”