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General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
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talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Deepfaking a Jurgen Klopp multi-verse

DVAG Klopp

Client: WIRZ
Brand: DVAG
Type: Branded Content, Creative Technology,
Service: Direction, Live Action, Creative Technology, VFX, Design, Production

What if one decision led you down a completely different path? DVAG’s latest campaign, co-directed by Mayda ECDs Ben Smith and Carl Addy, explores alternate lives for Jürgen Klopp. Using deepfake technology, the film highlights how thoughtful guidance can shape our journeys, no matter which career we pursue.

The campaign playfully imagines Klopp in alternate careers—a baker, yoga instructor, or even a toy store mascot—careers as fulfilling as they are unexpected. Through these diverse roles, the film underscores DVAG’s message: good advice isn’t about avoiding the wrong path, but about helping you thrive on the right one. It’s a celebration of life’s possibilities and the trusted guidance that helps us make the most of them.

With Klopp available for just one day, we decided to embrace deepfake technology to bring his alternate lives to screen. By blending humor and innovation, we aimed to ensure the spot keeps Klopp’s natural charisma intact across every role. DVAG’s campaign beautifully illustrates that, while life may offer many rewarding paths, having a trusted advisor ensures we navigate them with confidence and purpose.

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DVAGMirror
DVAGMirror
"Deep fake is a contentious meme worthy topic at the moment, a by-product of the current AI wave of creativity. In the midst of famous people freaking out about the possibility of identity theft, it was quite refreshing to use it as a pragmatic production efficiency tool"

Carl Addy
Director & ECD
The Mayda Creative Co
"Part of our culture at Mayda is to play with future iterations of making. Seeing how we can move beyond the spectacle of the new into the usefulness of the technology"

Ben Smith
Director & ECD
The Mayda Creative Co
Capturing performances with body double actors, we used a custom-built Deep Fake pipeline to replace their faces with Jurgen's.

To achieve this we captured 40 minutes of Jurgen's real facial expressions and dialogue in various lighting conditions. This data-set was then used to train a Deep Fake model that generated his likeness over the footage. The results were then loving composited using more traditional techniques, resulting in a fun and thought provoking film.
"We honestly couldn't think of a better personality and character to work with on this than Jurgen. Jurgen's sense of humour and distinct character was a delight to capture. Part of the capture process, required us to get Jurgen chatting in various lighting setups, trying to elicit a range facial expressions alongside audio recordings of him chatting"

Ben Smith
Director & ECD
The Mayda Creative Co.
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"Essentially, Ben and I had been tasked to have a chat with Jurgen Klopp. There was a distinct moment on set when it dawned on us, we were shooting the breeze with a legend! That was a good day to be a director"

Carl Addy
Director & ECD
The Mayda Creative Co.
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