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Worldwide

Us

UK

Contact

General Enquiries
hello@mayda.co

Press & PR
marketing@mayda.co

Careers
talent@mayda.co

President & EP
Zu Al-Kadiri
zu@mayda.co

SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co

Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co

New York
55 Water Street
Brooklyn, NY, 11201

EP
Ian Walker
ian@mayda.co

Dir. of Production
Georgie Castle
georgie@mayda.co

.
.
.

London
18 Phipp Street
London, EC2A 4NU

Representation

US | East Coast
Simpatico
denise@wearesimpatico.com

Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Contact

Worldwide →

General Enquiries
hello@mayda.co

Press & PR
marketing@mayda.co

Careers
talent@mayda.co

US →

President & EP
Zu Al-Kadiri
zu@mayda.co

SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co

Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co

New York
55 Water Street
Brooklyn, NY, 11201

UK →

EP
Ian Walker
ian@mayda.co

Dir. of Production
Georgie Castle
georgie@mayda.co

.
.
.

London
18 Phipp Street
London, EC2A 4NU

Representation

Worldwide →

US →

US | East Coast
Simpatico
denise@wearesimpatico.com

UK →

Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Launching
EA Sports FC
on the PS5

Playstation Play Closer

Client: Adam&EveDDB

Brand: Playstation

Type: Branded Content,

Service: Live Action, Design, VFX

Adam&EveDDB teamed up with Mayda to launch EA Sports FC 24 on the PlayStation 5, the beginning of a new era for the world’s best-selling sports video game.

PS_Still_01_

Play Now

‘Play Closer’ brings fans of the franchise closer than ever to the in-game experience, blending hyper-real CG, live action, design, and enhanced in-game cinematics to take the viewer on a journey through interconnected worlds linked by the EA FC 24’s new triangular motif. Mayda ECD Carl Addy brought his signature style to depict the pace and energy of being on the pitch alongside soccer legends David Beckham, Zinedine Zidane, Didier Drogba, Sam Kerr and Jack Grealish.