The campaign playfully imagines Klopp in alternate careers—a baker, yoga instructor, or even a toy store mascot—careers as fulfilling as they are unexpected. Through these diverse roles, the film underscores DVAG’s message: good advice isn’t about avoiding the wrong path, but about helping you thrive on the right one. It’s a celebration of life’s possibilities and the trusted guidance that helps us make the most of them.
With Klopp available for just one day, we decided to embrace deepfake technology to bring his alternate lives to screen. By blending humor and innovation, we aimed to ensure the spot keeps Klopp’s natural charisma intact across every role. DVAG’s campaign beautifully illustrates that, while life may offer many rewarding paths, having a trusted advisor ensures we navigate them with confidence and purpose.
