The campaign reimagines Klopp in a series of alternate careers… a baker, yoga instructor, even toy store mascot, each as surprising as it is entertaining. The idea reinforces DVAG’s message that good advice isn’t about steering you away from the wrong path, but helping you thrive on the right one.
With just one day to film, we turned to our tech toolkit, using a combination of AI, machine learning and deepfake technology to bring Klopp’s many ‘other lives’ to screen. The mix of humour and innovation kept his trademark charisma front and centre, creating a spot that celebrates life’s possibilities and the trusted guidance that helps you make the most of them.
