Developing the Intergalactic Universe for LUSH at Outernet London

Launched in 2022, London’s Outernet is billed as one the world’s most advanced public buildings, and is the largest digital exhibition space in Europe. Comprised of different immersive spaces, Outernet’s NOW Building offers an unrivaled digital canvas, with interlocking screens connecting to create Europe’s largest LED screen, four stories high. With these floor-to-ceiling LED 16K screens and 70 reactive loudspeakers, the Now Building is Outernet’s largest attraction.

In creating the Lush Intergalactic Universe, the expansive scale of the Now Building was central to our design process. We approached each scene with a fixed point of view, ensuring every viewer felt positioned at the heart of the unfolding story. This perspective guided our planning, emphasizing how each visual element and animation contributed to the immersive experience from every angle within the space.

The character development of Space B.O.T was a key element in the experience. As the central character and guide through the Lush Intergalactic Universe, Space B.O.T was conceptualized from original sketches and fully realized in CG. This character development was complemented by the creation of original environments and new story elements, enhancing the narrative depth and viewer experience of the activation.