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marketing@mayda.co
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talent@mayda.co
US →
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Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK →
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide →
US →
US | East Coast
Simpatico
denise@wearesimpatico.com
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Germany
Zauberberg Production GmbH
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Launching
EA Sports FC
on the PS5

Playstation Play Closer

Client: Adam&EveDDB
Brand: Playstation
Type: Branded Content,
Service: Live Action, Design, VFX

Adam&EveDDB teamed up with Mayda to launch EA Sports FC 24 on the PlayStation 5, the beginning of a new era for the world’s best-selling sports video game.

‘Play Closer’ brings fans of the franchise closer than ever to the in-game experience, blending hyper-real CG, live action, design, and enhanced in-game cinematics to take the viewer on a journey through interconnected worlds linked by the EA FC 24’s new triangular motif.

Mayda ECD Carl Addy brought his signature style to depict the pace and energy of being on the pitch alongside soccer legends David Beckham, Zinedine Zidane, Didier Drogba, Sam Kerr and Jack Grealish.

PS_Still_04_
PS_Still_04_

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