Play Now

Play

Next

Worldwide

Us

UK

Contact

General Enquiries
hello@mayda.co

Press & PR
marketing@mayda.co

Careers
talent@mayda.co

President & EP
Zu Al-Kadiri
zu@mayda.co

SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co

New York
55 Water Street
Brooklyn, NY, 11201

Executive Producer
Ian Walker
ian@mayda.co

Director of Production
Georgie Castle
georgie@mayda.co

London
18 Phipp Street
London, EC2A 4NU

Representation

US | East Coast
Simpatico
denise@wearesimpatico.com

Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Contact

Worldwide →

General Enquiries
hello@mayda.co

Press & PR
marketing@mayda.co

Careers
talent@mayda.co

US →

President & EP
Zu Al-Kadiri
zu@mayda.co

SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co

New York
55 Water Street
Brooklyn, NY, 11201

UK →

Executive Producer
Ian Walker
ian@mayda.co

Director of Production
Georgie Castle
georgie@mayda.co

London
18 Phipp Street
London, EC2A 4NU

Representation

Worldwide →

US →

US | East Coast
Simpatico
denise@wearesimpatico.com

UK →

Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

WELCOMING A NEW GENERATION OF FANS TO SKY SPORTS F1.

Sky Sports F1 They Come Alive

Client: Sky Creative

Brand: Sky Sports F1

Type: Branded Content, Entertainment,

Service: Design, Animation, VFX

We teamed up with Sky Creative and Dead Films to spotlight Sky Sports’ exclusive coverage of the 2025 Formula 1 season, putting the drivers front and centre in a fast-paced, social-first campaign that captures the intensity of the track and the personality, pressure, and presence of F1’s biggest stars

Films Cover

Play Now

For the 2025 season, Sky Sports reimagined its Formula 1 campaign, shifting from a traditional TV-led approach to a dynamic, social-first strategy centered around the personalities of the sport. Featuring Lewis Hamilton, Lando Norris, Charles Leclerc, George Russell, and Yuki Tsunoda, the campaign focuses on who these drivers are on and off the track.

Working closely with the Sky Creative and Dead Films; Mayda Creative Director Henry Foreman led an in-depth design exploration phase with the aim of incorporating Sky’s signature red and blue colour palette as a graphic device that enhanced the explosion of emotion and excitement of live races.

Sky_LeClerc_FistPump

Sky_LeClerc_FistPump

tsuonda_trans_still_01-yKHg7

tsuonda_trans_still_01-yKHg7

Throughout our R&D process, we explored the careful use of the brand colour in combination with the driver and race footage. Glitches and light trails brought further energy and worked as neat solutions for transitioning from one clip to the next.

TSUNODA_TYPE_LETS_GO_BABY_C_v11-THq5i

TSUNODA_TYPE_LETS_GO_BABY_C_v11-THq5i

Speed20frame_01-HMgR5

Speed20frame_01-HMgR5

In our initial explorations we explored various techniques and approaches to leverage the footage and connect clips in the most exciting way.
We developed techniques that allowed us to enhance the depth of each clip with colour rather than a simple graded overlay, as well as developing colourful abstract CG motion derived from the action in the footage to maintain the pace and energy of the edits.

WispyMotionSky_01_B

WispyMotionSky_01_B

WispyMotionSky_14

WispyMotionSky_14

WispyMotionSky_15

WispyMotionSky_15

WispyMotionSky_03_B-oO44j

WispyMotionSky_03_B-oO44j