A groundbreaking development in sports technology, over two years in the making: the AT&T 5G Helmet, a revolutionary device designed to empower deaf and hard of hearing athletes in American Football.
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AI-Powered Fan Experience
Zedd_
The Lucky AI Experience
We partnered with Intel and EDM superstar Zedd to create the 'Lucky AI Experience', a first-of-its-kind, interactive activation that blended Zedd’s creative genius with AI to give his fans a hyper-personalized fan experience.
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AI, Deepfake & Machine Learning
DVAG_
Klopp
What if one decision led you down a completely different path? We used AI, machine learning and deepfake technology to imagine Jurgen Klopp in a series of alternate lives.
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Brand Activations
MSG Entertainment_
Mayda x Sphere
Since the Sphere first lit up the Las Vegas skyline, Mayda has been a key creative partner. Collaborating across multiple activations for brands including PlayStation, Lexus and Activision, Mayda debuted the first live action activation on the colossal screen, with ASAP Rocky, Puma and Formula 1.
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Virtual Production
Plaid_
Effects 2024
Plaid builds the network that connects the entire finance ecosystem, and for their Effects 24 keynote, we created an immersive keynote event that merged live speaker performances with virtual production and motion design to unveil the next era of fintech.
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Brand Activation & Virtual Production
LUSH_
Lush @ SXSW
We were key creative partners to LUSH Cosmetics at SXSW, for the unveiling of LUSH House, an extraordinary multi-touch experiential activation that fused immersive storytelling, cosmetic innovation, and thought leadership.
