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Us

UK

Contact

General Enquiries
hello@mayda.co

Press & PR
marketing@mayda.co

Careers
talent@mayda.co

President & EP
Zu Al-Kadiri
zu@mayda.co

SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co

New York
55 Water Street
Brooklyn, NY, 11201

Executive Producer
Ian Walker
ian@mayda.co

Director of Production
Georgie Castle
georgie@mayda.co

London
18 Phipp Street
London, EC2A 4NU

Representation

US | East Coast
Simpatico
denise@wearesimpatico.com

Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Contact

Worldwide →

General Enquiries
hello@mayda.co

Press & PR
marketing@mayda.co

Careers
talent@mayda.co

US →

President & EP
Zu Al-Kadiri
zu@mayda.co

SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co

New York
55 Water Street
Brooklyn, NY, 11201

UK →

Executive Producer
Ian Walker
ian@mayda.co

Director of Production
Georgie Castle
georgie@mayda.co

London
18 Phipp Street
London, EC2A 4NU

Representation

Worldwide →

US →

US | East Coast
Simpatico
denise@wearesimpatico.com

UK →

Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Creating Lyft's inaugural investor day experience

Lyft Investor Day

Client: Slim Creative

Brand: Lyft

Type: Branded Content,

Service: Creative Development, Direction, Design & Animation

Lyft’s first Investor Day needed to make a bold statement. Partnering with Slim Creative, we designed and delivered an event that seamlessly merged physical and digital elements. From captivating installations to dynamic projection screens, we created an immersive experience that left 700+ analysts and reporters energized about Lyft’s future.

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After years of anticipation, Lyft was finally hosting its first-ever Investor Day in New York City. But this wasn’t about putting on a typical event—our brief was to create a fully immersive brand experience, where every detail, from physical staging to digital content, was designed to reflect Lyft’s journey, growth, and vision, and bring the brand’s story to life.

With limited time and high stakes, we focused on crafting a seamless experience that reflected Lyft’s growth and future ambitions. From polished sizzle reels to captivating live presentations, every detail was thoughtfully curated. The result was a high-energy event that left analysts and reporters inspired and ready to champion Lyft’s vision.

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To unite in-person and remote attendees under a single brand experience, we designed a cohesive visual language that spanned both digital and physical elements. By integrating animated screen content with physical staging, we ensured the event felt unified and engaging for all participants, regardless of their location.

This approach effectively communicated Lyft's brand story and vision to investors, whether they were attending in person or virtually.

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To bring dimension to the event the branding needed to live beyond the screens. We expanded on the UI and brand language to create way-finding and tonal collateral that felt like an extension of the Lyft app itself, bringing character throughout the space.

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With only two days for setup and execution, flawless planning was crucial. We developed comprehensive previsualization materials for all aspects of the event, including printed materials layouts, wayfinding strategies, furniture placement, seating configurations, and screen animation storyboards. This thorough approach allowed us to secure client approval efficiently and execute the event with precision. We also created engaging animated screen content that complemented the speakers' presentations, enhancing the overall narrative and visual appeal of the event.

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Our team designed the experience to cater to both in-person and remote attendees, ensuring that the Lyft brand story was conveyed effectively across all platforms. As part of our deliverables, we created a high-energy sizzle reel we which served as an exciting introduction for CEO David Risher at the investor day event, setting the tone and building anticipation for his presentation.