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Worldwide →
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US →
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK →
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide →
US →
US | East Coast
Simpatico
denise@wearesimpatico.com
UK →
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Stepping into
Benson Boone's
Magical Mystical World

JBL Benson Boone

Client: Havas NY
Brand: JBL
Service: Live Action, Art Direction, Design, Animation

Part music video, part commercial, we teamed up with Havas and JBL to dive into Benson Boone’s Mystical Magical world, crafting a love letter to artistic expression and showing how sound fuels his creativity, from quiet inspiration to the big stage.

Tasked with illustrating how JBL’s latest earbuds help Benson Boone tap into his creative zone, we developed a film that blends performance, storytelling, and visual artistry. Anchored by Benson’s personal mantra ‘never be afraid to be your own artist’ and set to his latest single ‘Mystical Magical’, the film charts his rise from solo piano to full-blown stardom.

With the concept locked, we went back to art school, playing with everything from hand-painted textures to stylized animation that matched Benson’s incredible energy. We explored layered brushstrokes, trippy stair sequences, and treated every frame like its own little piece of art. The final film mashes up live action and illustration into a colorful, ever-shifting visual ride.

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