Play Now
Play
Next
Close
Worldwide
Us
UK
Contact
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
.
.
.
London
18 Phipp Street
London, EC2A 4NU
Representation
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US | East Coast
Simpatico
denise@wearesimpatico.com
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
Contact
Worldwide →
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US →
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK →
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
.
.
.
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide →
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US →
US | East Coast
Simpatico
denise@wearesimpatico.com
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
UK →

Stepping into
Benson Boone's
Magical Mystical World

JBL Benson Boone

Client: Havas NY
Brand: JBL
Type: Branded Content,
Service: Live Action, Art Direction, Design, Animation

Part music video, part commercial, we teamed up with Havas and JBL to dive into Benson Boone’s Mystical Magical world, crafting a love letter to artistic expression and showing how sound fuels his creativity, from quiet inspiration to the big stage.

Tasked with illustrating how JBL’s latest earbuds help Benson Boone tap into his creative zone, we developed a film that blends performance, storytelling, and visual artistry. Anchored by Benson’s personal mantra ‘never be afraid to be your own artist’ and set to his latest single ‘Mystical Magical’, the film charts his rise from solo piano to full-blown stardom.

With the concept locked, we went back to art school, playing with everything from hand-painted textures to stylized animation that matched Benson’s incredible energy. We explored layered brushstrokes, trippy stair sequences, and treated every frame like its own little piece of art. The final film mashes up live action and illustration into a colorful, ever-shifting visual ride.

Collage 2
Collage 2
jump_0032_socialmedia
jump_0032_socialmedia
jump_heartscopy
jump_heartscopy

Related Work

ALl PROJECTS →

C4 _

C4 Energy

High octane product film for C4 Energy

Sky Sports F1 _

They Come Alive

Welcoming a new generation of fans to Sky Sports F1

All England Lawn Tennis Club _

Always Like Never Before

Celebrating Wimbledon tennis stars of past & future

MSG Entertainment _

Mayda x Sphere

Mayda x Sphere collaborations

Playstation _

Play Closer

Launching EA Sports FC on the PS5

LUSH | Outernet _

Lush Intergalactic Universe

Developing the Intergalactic Universe for LUSH at Outernet London

C4 _

C4 Energy

High octane product film for C4 Energy

Sky Sports F1 _

They Come Alive

Welcoming a new generation of fans to Sky Sports F1

All England Lawn Tennis Club _

Always Like Never Before

Celebrating Wimbledon tennis stars of past & future

MSG Entertainment _

Mayda x Sphere

Mayda x Sphere collaborations

Playstation _

Play Closer

Launching EA Sports FC on the PS5

LUSH | Outernet _

Lush Intergalactic Universe

Developing the Intergalactic Universe for LUSH at Outernet London

C4 _

C4 Energy

High octane product film for C4 Energy

Sky Sports F1 _

They Come Alive

Welcoming a new generation of fans to Sky Sports F1

All England Lawn Tennis Club _

Always Like Never Before

Celebrating Wimbledon tennis stars of past & future

MSG Entertainment _

Mayda x Sphere

Mayda x Sphere collaborations

Playstation _

Play Closer

Launching EA Sports FC on the PS5

LUSH | Outernet _

Lush Intergalactic Universe

Developing the Intergalactic Universe for LUSH at Outernet London

© 2020—2025
The Mayda Creative Co.
Terms & Conditions →
Privacy Policy →
Cookies Policy →