Mayda x Sphere
Collaborations

Located in the heart of Las Vegas, the Sphere is the world’s largest LED screen, spanning an astonishing 580,000 square feet. Mayda was among the first creative studios invited to develop original content for this groundbreaking venue, producing entertainment and branded experiences across industries including automotive, gaming, music, electronics, and sportswear.

Each activation challenged us to push creative and technical boundaries. With its unmatched scale and resolution, the Sphere offers a new kind of canvas for immersive storytelling. We approached every project as a chance to explore the full potential of this next-generation platform for advertising, entertainment, and the arts.

Mayda holds the proud distinction of premiering the first piece of branded content on the Sphere: an immersive, high-impact relaunch of the iconic video game Mortal Kombat. This landmark activation marked a new era in gaming promotion, blending cutting-edge technology with ’90s nostalgia to reintroduce the game’s legendary characters on a massive scale.

In another first-of-its-kind achievement, Mayda created the first live-action showcase on Sphere. This project came to life in an electrifying partnership with rapper A$AP Rocky, Puma, and Formula 1, unveiled during the much-anticipated inaugural Formula 1 race in Las Vegas, this collaboration was not only a celebration of speed and style but also a unique moment that fused music, fashion, and sports on the dynamic, panoramic display.

The debut of Sphere has captured global imagination, widely hailed as an “eighth wonder of the world” across social media and major news outlets.

Being among the first studios invited to experiment on this unprecedented canvas gave us the chance to show how we approach every brief; with curiosity, ambition, and a drive to create work as big and impactful as the Sphere itself.