Worldwide
Us
UK
Contact
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Converting Swallow magazine into TV

Swallow Swallow Television

Client: Swallow
Brand: Swallow
Type: Entertainment,
Service: Entertainment & IP

Swallow Magazine, the pioneering food and culture biannual from the aughts, is finally being converted into Swallow Television; an original and irreverent multi-part food series co developed and produced by Mayda and the magazine’s creator, James Casey.

Each of the original magazine issues focused on the food and culture of a geographical region or city, whereas each episode of the TV adaptation each tells the story of a single ingredient.

Through interviews with unexpected characters, historical research, and a curiosity with global reach, the episodes are charming and informative love letters to some of the ubiquitous ingredients that have helped shape our world.  From local origins to global influence, each ingredient reveals surprising histories, delicious recipes, and cultural significance that will entertain and educate in equal measure.

editorial layout
editorial layout
Drawing from the award-winning aesthetic of the original magazine, the series is a visual feast that blends street photography and graphic design with reportage-style flavours.
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"The magazine's been living up to its unconventional title... Swallow's meat, as it were, is food, but smart design and exquisite production are also part of its appeal."

The Atlantic
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"Hardbound, visually indulgent, certifiably insane."

New York Magazine
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