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hello@mayda.co
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marketing@mayda.co
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President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Building a visual language for 'Defiant'

Documentary Defiant

Client: The Others
Brand: Documentary
Type: Branded Content,
Service: Creative Development, Design & Motion, Production

We used Artificial Intelligence and Neural Radiance Field (NeRF) technology to develop the visual language for the upcoming feature-length documentary, DEFIANT, directed by Oscar-nominated director Karim Amer.

DEFIANT chronicles Ukraine’s fight against Russia’s invasion, by combatting disinformation. We developed a digital landscape within the film to represent media frontlines and the online battle to break through Russian narratives.

While the film is rooted in Ukraine’s struggle, it offers wider insights into what it means in today’s world to conduct a war of words.
Our creative development spanned months, uncovering how we would represent key communication needs while using innovative NeRF technology to create our digital landscape that could act as a location within the film.
map_dev_04
map_dev_04
Through this exploration we created “locations” for the data space which illustrates the tactics Ukrainians use online, our map of the conflict and historical boardlines, and a disinformation space representing the media produced by the Russian government.
map_dev_01
map_dev_01
map_dev_02
map_dev_02
map_dev_05r
map_dev_05r
map_dev_06
map_dev_06
Through our RnD, we explored contrasting the disinformation headlines permeating global news cycles against the reality of what Ukrainians are experiencing.
Defiant_Look_dev_10
Defiant_Look_dev_10
Defiant_Look_dev_08-
Defiant_Look_dev_08-