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UK
Contact
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
.
.
.
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide →
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US →
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK →
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
.
.
.
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide →
US →
US | East Coast
Simpatico
denise@wearesimpatico.com
UK →
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Fan-Powered Experience

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This Is An Oasis Fan

An immersive retrospective gallery dedicated to Oasis and their fans at London's Outernet, the one day activation celebrated the history of the legendary band and placed a spotlight on the incredible fans that have kept Oasis’ legacy alive over the past three decades.

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Brand Activations

MSG Entertainment_

Mayda x Sphere

Since the Sphere first lit up the Las Vegas skyline, Mayda has been a key creative partner. Collaborating across multiple activations for brands including PlayStation, Lexus and Activision, Mayda debuted the first live action activation on the colossal screen, with ASAP Rocky, Puma and Formula 1.

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Interactive Experience

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Google Beach x YouTube

To celebrate YouTube’s 20th anniversary, we helped transform the platform’s most powerful cultural insights into a living, interactive installation at Google Beach during Cannes Lions 2025.

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Immersive Brand Experience

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Lush Intergalactic Universe

We partnered with LUSH to activate their holiday campaign at London’s Outernet, bringing their beloved brand mascots to life at a larger-than-life scale.

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Brand Activation

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Investor Day

Lyft’s first Investor Day needed to make a statement, so we designed and delivered an event that merged physical and digital elements; from installations to projection screens, we created an immersive experience that left the audience energized about Lyft’s future.

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Brand Activation & Virtual Production

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Lush @ SXSW

We were key creative partners to LUSH Cosmetics at SXSW, for the unveiling of LUSH House, an extraordinary multi-touch experiential activation that fused immersive storytelling, cosmetic innovation, and thought leadership.

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Immersive Brand Experience

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Wrapped 2024

Spotify Wrapped is a cultural phenomenon, celebrating the music and podcasts that shape each year. For the 2024 edition, we transformed London’s Outernet into an immersive and interactive showcase of the year’s biggest artists, podcasters, and influencers.

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News & Insights

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Mayda Crafts Benson Boone x JBL’s ‘Mystical Magical’ 2025 Summer Campaign

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Jun 2025

Kristen Bedard-Johnson joins Mayda as EP & Director of Strategic Growth

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Apr 2025

Director Lisha Tan Joins Mayda’s Creative Collective

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Apr 2025

Mayda Welcomes Beki Mari to Our Creative Collective

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Feb 2025

Mayda Welcomes Heidi Berg as Director & Creative Director

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The Lucky AI Experience Picks Up Silver & Bronze Music Clios

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Mayda Brand Refresh Featured in The Brand Identity

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Spotify shows London’s listening history in immersive Wrapped campaign

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Work, Oct 2024

Reimagining Mayda in partnership with Studio Kiln

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People, Nov 2024

Welcoming Toby Pike to the Mayda Collective

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