Since the Sphere first lit up the Las Vegas skyline, Mayda has been a key creative partner. Collaborating across multiple activations for brands including PlayStation, Lexus and Activision, Mayda debuted the first live action activation on the colossal screen, with ASAP Rocky, Puma and Formula 1.
An immersive retrospective gallery dedicated to Oasis and their fans at London's Outernet, the one day activation celebrated the history of the legendary band and placed a spotlight on the incredible fans that have kept Oasis’ legacy alive over the past three decades.
Lyft’s first Investor Day needed to make a statement, so we designed and delivered an event that merged physical and digital elements; from installations to projection screens, we created an immersive experience that left the audience energized about Lyft’s future.