Harrods Scent Portraits
Client: Harrods
Brand: Harrods
Type: Branded Content,
Service: Creative Direction, Design, Animation
Mayda partnered with world-renowned department store Harrods to create a multi-faceted campaign that transformed fragrance into a series of beautifully crafted ‘scent portraits’. Spanning 14 immersive window displays, alongside social and print, the campaign invited audiences on a journey through memories, places and ingredients.
Every Maison had its own story to tell, but each needed to feel part of one connected campaign. Drawing on postcards, travel and nostalgia, Mayda developed a creative system that flexed across every brand while maintaining one unified aesthetic. Each visual world paired cinematic landscapes with bespoke haikus poetry, giving every scent its own distinctive narrative.
The portraits were designed as seamless loops, allowing every story to unfold without a defined beginning or end. Visitors could step into the story at any moment, creating a continuous journey across the storefront.
“Distinctive is easy; cohesive is the craft. We stretched one language fourteen ways without it ever tearing.”
Marcos Silva, Motion Designer & Art Director, Mayda
The visual language extended beyond the storefront into a suite of social assets and a ten-page editorial feature in Harrods Magazine. Reimagined for every touchpoint, the creative retained its distinctive character throughout. The result turned one of the world’s most recognisable retail destinations into a gallery of living scent stories, bringing fragrance to life through motion, storytelling and design.
