MotoGP Wired Different
Client: Ultra
Brand: MotoGP
Type: Branded Content,
Service: Direction, Design, Animation, Generative
Working in close collaboration with Ultra for the launch of MotoGP’s new season campaign ‘Wired Different’. The aim was to cut through the cultural noise and grab attention of a new audience.
We created a launch film that delivers raw unfiltered action for those who crave living on the edge and the thrill of the sport in its purest form. Where real human characters push themselves to superhuman levels.
A hyper realistic brain, heart, eyeball and DNA helix form the backbone of the film. The viewer is flipped back and forth between high octane onboard rider footage and the eerily calm inner mindset of our sports stars.
Much like the riders featured, we approached our R&D process with similar risk taking defiant attitude. A heady mix of traditional artistry and AI manipulation to turn exhilarating moment up to 11.
