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marketing@mayda.co
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Zu Al-Kadiri
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SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
.
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London
18 Phipp Street
London, EC2A 4NU
Representation
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US | East Coast
Simpatico
denise@wearesimpatico.com
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
.
.
.
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US
US | East Coast
Simpatico
denise@wearesimpatico.com
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
UK

Launching the
Zebzag boot
at the Outernet

Dr. Martens The Art of Comfort

Client: Outernet & Dr. Martens
Brand: Dr. Martens
Type: Creative Technology,
Service: Creative Development, Art Direction, Design & Animation, Edit

For the launch of Dr Martens new Zebzag line, we worked in close collaboration with the brand and Outernet to create an immersive film that expressed comfort in the various forms.

The ‘Art of Comfort’ aimed to challenge the idea that comfort and style sit at odds. We encompassed the soft lightweight nature of the new shoe showing the fine details of its newly designed sole and explored themes of unexpected harmony through motion and sound.

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Visitors to Outernet on launch day we able to explore an enormous immersive “treadscape” built from the bold DNA of the Zebzag sole.

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Dr Martens interior 16x9 2
Dr Martens interior 16x9 2
Dr Marten Space
Dr Marten Space

Some very lucky guests joined an inspiring conversation with Miquita Oliver, Tyson McVey and Sharmadean Reid where they spoke of comfort not only being something you wear; but an enabler of confidence, creativity and community.

Our event film featured a beautifully crafted CG boot including all the fine details that are synonomous with the Dr Martens brand.

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