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UK

Contact

General Enquiries
hello@mayda.co

Press & PR
marketing@mayda.co

Careers
talent@mayda.co

President & EP
Zu Al-Kadiri
zu@mayda.co

SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co

New York
55 Water Street
Brooklyn, NY, 11201

EP
Ian Walker
ian@mayda.co

Dir. of Production
Georgie Castle
georgie@mayda.co

London
18 Phipp Street
London, EC2A 4NU

Representation

Canada
Beautiful Universe
ben@beautifuluniverse.cc

Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co

Contact

Worldwide →

General Enquiries
hello@mayda.co

Press & PR
marketing@mayda.co

Careers
talent@mayda.co

US →

President & EP
Zu Al-Kadiri
zu@mayda.co

SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co

New York
55 Water Street
Brooklyn, NY, 11201

UK →

EP
Ian Walker
ian@mayda.co

Dir. of Production
Georgie Castle
georgie@mayda.co

London
18 Phipp Street
London, EC2A 4NU

Representation

Worldwide →

Canada
Beautiful Universe
ben@beautifuluniverse.cc

Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

US →

US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co

UK →

Amplifying
Spotify Lossless

Spotify Spotify Lossless

Client: Spotify

Brand: Spotify

Type: Branded Content, Entertainment,

Service: Experience Design, Design & Animation

Spotify Lossless allows you to listen to your favourite artists in their most amplified, expressive form. Working once again with Spotify, we brought their campaign to life on Outernet’s Arcade and Vista screens.

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Kinetic type and imagery were used to bring eye catching energy to the Outernet Arcade screens. This digital tunnel was transformed into a series of kaleidoscopic animations featuring FKA Twigs, Tame Impala and Daniel Caesar. We spent time exploring how best to create animated assets for the elongated tunnel screen canvas to create attention grabbing moments that drew passers-by into a space.

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Our motion worked continued onto the Outernet’s Vista, wrapping around the corner screen arrangement overlooking the junction between Oxford Street and Tottenham Court Road. Visitors exiting London’s Underground station were presented with Spotify’s energetic pulsing Lossless messaging.

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Outernet’s Arcade was deliberately built as a physical link between the Outernet development and Denmark Street (the historic musical “Tin Pan Alley”), allowing the new digital district to meet the old street at street level rather than isolating it behind façades. An apt location for Spotify to be presenting music in it’s purest most amplified form.