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UK
Contact
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Creating the world’s largest cookie jar for Oreo with MSG Sphere.

MSG Sphere Oreo

Client: Oreo
Brand: MSG Sphere
Type: Branded Content, Creative Technology, Entertainment,
Service: Experience Design, Design & Animation

Oreo had been showcasing vessels of hilariously increasing sizes on social media, but the question remained: just how big could they go? Continuing our partnership with MSG Sphere, we set out to show that with enough imagination, anything is possible…

Considerable attention was given to the aesthetic details of each cookie. Our designers meticulously crafted high-resolution textures and 3D models to ensure that every cookie appeared crisp, appetising, and true to the Oreo brand, even when displayed at an enormous scale.
Oreo_Social_007_Camera_26_0076_0076_COLOURADJUSTB
Oreo_Social_007_Camera_26_0076_0076_COLOURADJUSTB
Oreo_Social_005_Camera_23_0075_COLOURADJUST
Oreo_Social_005_Camera_23_0075_COLOURADJUST
LL360_Cropped_2
LL360_Cropped_2
To create a realistic and engaging display of the cookies, our team dedicated significant effort to developing accurate physical behaviours and visual representations.
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Oreo_Social_042_Camera_11_00570-00-00-00
Oreo_Social_008_Camera_11_00570-00-00-aaa
Oreo_Social_008_Camera_11_00570-00-00-aaa
OREO_COLOURCORRECT_B
OREO_COLOURCORRECT_B
Cookie_CU_Crop
Cookie_CU_Crop
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Oreo_Social_021_Camera_11_00570-00-00-00