MSG Sphere Oreo
Client: Oreo
Brand: MSG Sphere
Type: Branded Content, Creative Technology, Entertainment,
Service: Experience Design, Design & Animation
Oreo had been showcasing vessels of hilariously increasing sizes on social media, but the question remained: just how big could they go? Continuing our partnership with MSG Sphere, we set out to show that with enough imagination, anything is possible…
Considerable attention was given to the aesthetic details of each cookie. Our designers meticulously crafted high-resolution textures and 3D models to ensure that every cookie appeared crisp, appetising, and true to the Oreo brand, even when displayed at an enormous scale.
To create a realistic and engaging display of the cookies, our team dedicated significant effort to developing accurate physical behaviours and visual representations.
