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Contact
Worldwide →
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US →
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK →
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide →
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US →
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
UK →

MOTO GP.
IT'S NOT JUST A SPORT.
IT'S A CONDITION

MotoGP Wired Different

Client: Ultra
Brand: MotoGP
Type: Branded Content,
Service: Direction, design, animation

Working in close collaboration with Ultra for the launch of MotoGP’s new season campaign ‘Wired Different’. The aim was to cut through the cultural noise and grab attention of a new audience.

We created a launch film that delivers raw unfiltered action for those who crave living on the edge and the thrill of the sport in its purest form. Where real human characters push themselves to superhuman levels.

Still1
Still1
Op4-1
Op4-1
Ijs
Ijs
grade-10
grade-10
Still5
Still5
Back
Next
MotoGP_Mockup_1
MotoGP_Mockup_1

A hyper realistic brain, heart, eyeball and DNA helix form the backbone of the film. The viewer is flipped back and forth between high octane onboard rider footage and the eerily calm inner mindset of our sports stars.

Group 54
Group 54
EYE
EYE
BRAIN_Side
BRAIN_Side
HEART
HEART
MotoGP_Mockup_2psd
MotoGP_Mockup_2psd
AssemblyV6_brainTRANS-YELLOW_009-mp4Comp1
AssemblyV6_brainTRANS-YELLOW_009-mp4Comp1
AssemblyV6_brainTRANS-YELLOW_009-mp4Comp1_1
AssemblyV6_brainTRANS-YELLOW_009-mp4Comp1_1

Much like the riders featured, we approached our R&D process with similar risk taking defiant attitude. A heady mix of traditional artistry and AI manipulation to turn exhilarating moment up to 11.

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