Spotify Spotify Lossless
Client: Spotify
Brand: Spotify
Type: Branded Content, Entertainment,
Service: Experience Design, Design & Animation
Spotify Lossless allows you to listen to your favourite artists in their most amplified, expressive form. Working once again with Spotify, we brought their campaign to life on Outernet’s Arcade and Vista screens.
Kinetic type and imagery were used to bring eye catching energy to the Outernet Arcade screens. This digital tunnel was transformed into a series of kaleidoscopic animations featuring FKA Twigs, Tame Impala and Daniel Caesar. We spent time exploring how best to create animated assets for the elongated tunnel screen canvas to create attention grabbing moments that drew passers-by into a space.
Our motion worked continued onto the Outernet’s Vista, wrapping around the corner screen arrangement overlooking the junction between Oxford Street and Tottenham Court Road. Visitors exiting London’s Underground station were presented with Spotify’s energetic pulsing Lossless messaging.
