Worldwide
Us
UK
Contact
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Lush Cosmetics and The Mayda Creative Co. are partnering to expand the Lush storyverse into long-form entertainment across a range of platforms

We are excited to announce this partnership with Lush, a brand that Mayda has a long-standing relationship with. Mayda directors Feral Child collaborated with Lush on their last two animated character campaigns, featuring brand characters Snow Fairy and Lord Of Misrule. Most recently, Mayda adapted the characters as part of a live real-time animation experience, which premiered at SXSW ‘23.

Through our real-time character animation platform, we took our actors’ movements in London and turned them into the live interactive characters, Snow Fairy and Lord of Misrule. The duo engaged in conversations throughout the day with guests at the Lush House, and sat on live panels during the four day event.

This IP development initiative is the latest evolution of Lush’s ongoing strategy to extend consumer engagement with a mindfulness of digital ethics. Fearless in their determination to make social spaces better and safer places, we are thrilled to be expanding the Lush storyverse and partnering in their efforts to create a healthier and happier social future.