Born in 1993 in NY and growing up in LA from a family of Hong Kongese immigrants, Yu was taught graphic design at a young age from his father’s motion graphics studio.

In his commercial work Adrian has creatively directed, designed, and produced campaigns, experiences, and digital platforms for cultural clients such as Alexander Wang, GoldLink, 88 Rising, and Amazon Music. He’s directed commercials and music videos for clients such as Nike, Xbox, One Plus, and Spotify, and directed promos and title sequences for Warner Brother’s Zack Snyder’s Justice League and HBO’s Tokyo Vice. Adrian is the recipient of three Clios and a One Club Young Gun award.