“Cooking sauce brand Dolmio has brought back its puppet family and tagline “When’s your Dolmio day” in its 40th anniversary work.

The campaign was created by T&P and centres on a 20-second film featuring the puppet family: Papa, Mama, Sophia, Carlo, Nina and Nico.

Matt Graham, chief growth officer at Mars Food and Nutrition, said: “This is a monumental milestone for Dolmio, and we haven’t held back. For our 40th anniversary, we wanted to reflect on what makes Dolmio memorable amongst our customers and consumers. A huge part of the brand’s history and distinctiveness lives on in the Dolmio puppets.”

Read the full article on Campaign.