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Contact
General Enquiries
hello@mayda.co
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marketing@mayda.co
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President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
UK

Bringing Ebay to Outernet for Black Friday

Ebay Black Friday

Client: Outernet
Brand: Ebay
Type: Branded Content,
Service: Experience Design, Creative Direction, Design & Animation

Partnering with Outernet & eBay, we launched a first-of-its-kind shopping experience: the eBay Live Superstore. A one-day event transforming the platform’s popular live-shopping format into a real-world pop-up, on Black Friday!

Blending the Black Friday shopping buzz with virtual livestreams, shoppers had the opportunity to grab great deals on luxury pre-loved fashion, sneakers, and collectibles from 99p, plus exclusive prices on refurbished tech.

The event cut through the noise by doing something out of the ordinary online on such a key shopping day, as well as making the most of the heavy shopper footfall in central London.

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Live streams presented by AJ Odudu and co-hosted by Peter Crouch and Tasha Ghouri were surrounded by our themed environments to make for an immersive shopping experience.
The hyper-real 360˙ stylised skins for each department merged the physical and digital spaces into one huge theatrical department store.
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Each themed skin was carefully crafted to create a vibrant, all-virtual superstore that brought fun to a Black Friday bursting with energy, colour, and play.
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