eBay Black Friday
Client: Outernet
Brand: eBay
Type: Branded Content,
Service: Experience Design, Creative Direction, Design & Animation
Partnering with Outernet & eBay, we launched a first-of-its-kind shopping experience: the eBay Live Superstore. A one-day event transforming the platform’s popular live-shopping format into a real-world pop-up, on Black Friday!
Blending the Black Friday shopping buzz with virtual livestreams, shoppers had the opportunity to grab great deals on luxury pre-loved fashion, sneakers, and collectibles from 99p, plus exclusive prices on refurbished tech.
The event cut through the noise by doing something out of the ordinary online on such a key shopping day, as well as making the most of the heavy shopper footfall in central London.
Live streams presented by AJ Odudu and co-hosted by Peter Crouch and Tasha Ghouri were surrounded by our themed environments to make for an immersive shopping experience.
The hyper-real 360˙ stylised skins for each department merged the physical and digital spaces into one huge theatrical department store.
Each themed skin was carefully crafted to create a vibrant, all-virtual superstore that brought fun to a Black Friday bursting with energy, colour, and play.
