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Worldwide
Us
UK
Contact
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
.
.
.
London
18 Phipp Street
London, EC2A 4NU
Representation
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US | East Coast
Simpatico
denise@wearesimpatico.com
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
Dir. Growth & EP
Kristen Bedard-Johnson
kristen@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
EP
Ian Walker
ian@mayda.co
Dir. of Production
Georgie Castle
georgie@mayda.co
.
.
.
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
Canada
Beautiful Universe
ben@beautifuluniverse.cc
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
US
US | East Coast
Simpatico
denise@wearesimpatico.com
US | West Coast
Main Squeeze Management
kelly@yourmainsqueeze.co
UK

Blending
next-gen & nostalgia
for Coinbase

Coinbase x Valorant Future Shot

Client: Excetera
Brand: Coinbase x Valorant
Type: Creative Technology, Entertainment,

Working alongside Excetera, we built a next-gen archery game for the Valorant Champions event in Paris; an immersive arcade challenge blending design, technology, and gameplay to deliver an audiovisual experience that shifted and evolved with every player’s performance.

Built with custom hardware and machine-learning cameras, the system tracked player movement and accuracy in real time. Each round generated its own mix of light, sound, and motion, reacting instantly to hits, misses, and timing.

As players found their rhythm, the environment shifted with them, creating a constant sense of momentum and energy. The experience encouraged focus and precision while rewarding skill with interactive visual and audio feedback.

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Future Shot Players
Future Shot Players

From glowing custom bows to a layered scenic backdrop, every detail was built to feel both familiar and dynamic. The space nodded to classic arcade games while reimagining them through modern materials, AI-driven audio, and responsive lighting. For players, it was a focused, physical, and immersive experience, balancing nostalgia with next-gen innovation.

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Future Shot camera
Future Shot camera
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