Beki is a director and creative visionary known for her striking visual storytelling and deep understanding of cultural aesthetics. She moves seamlessly between live action, music, fashion, and beauty, crafting work that captivates and inspires.

Her multidisciplinary approach blends cinematic craft with a passion for movement, music, and design. She has directed music videos and performance films for global artists like Rita Ora, Florence and the Machine, and Glass Animals, as well as live experiences for MTV and Amazon. Her expertise in multi-camera live directing has shaped major productions, from Rita Ora’s Eiffel Tower performance to the Fortnite World Championships, while her creative direction has delivered visually stunning moments for Eurovision and the Billboard Awards.