We are delighted to announce that the ‘Lucky AI Experience’, our collaboration with Universal Music Group for Brands, Intel, and Zedd, the multi-Grammy winning DJ and Producer, has been recognized at the Music Clio Awards.
Picking up a silver in the ‘Emerging Technology’ category, and bronze in the ‘Experience / Brand Activation’ category, the project was recognized for its creative application of ethical AI, and its innovative way of driving fan engagement ahead of the launch of Zedd’s album ‘TELOS’ and lead single ‘Lucky’.
Using motion tracking and facial recognition, the Lucky AI Experience gives fans the unique opportunity to step inside an interactive music video, where they can shape the visuals in real time, making each session unique. As the song plays, an AI model generates a self-portrait in the stained-glass style of the TELOS album artwork, bridging music, art, and technology. More than just listening, this experience puts fans inside the music.
To learn more about the Lucky AI Experience, click here.
