Worldwide
Us
UK
Contact
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
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talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

‘Made by Choice’ is the platform for a coalition of reproductive care and activist groups to help raise funding for abortion access.

‘Made by Choice’ is the platform for a coalition of reproductive care and activist groups to help raise funding for abortion access.

Launched on the one year anniversary of the overturning of Roe v. Wade using YouTube’s ad function to run a message, “Skip this ad and we’ll provide free family planning medication to someone in need. It’s your choice.” The initiative is a proactive approach to target the anti-choice movement, debunk misconceptions about abortion and ultimately fund abortions for those in need. Mayda is proud to partner with 72andSunny as consultants and tech partners to launch the first activation in this important campaign.

Read more about the ‘Made By Choice’ campaign on AdAge.