Play Now
Play
Next
Worldwide
Us
UK
Contact
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
marketing@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Carl Addy gives keynote at the renowned creativity and design festival OFFF Barcelona.

Every year, OFFF brings together the best creative minds from a multitude of disciplines. We’re thrilled that this year Mayda ECD Carl Addy was amongst those sharing their creative insights on stage in Barcelona. Interspersed between Carl’s diverse projects were kernels of creative wisdom. Advice like, “Be a fan first and leave your ego at the door” and “Try pairing a sharp brain with a blunt instrument” found their way onto festival-goers’ social media.

One of the first pearls that Carl shared, “Braver people have done more with less,” is a reminder to creatives to not get in their own way. Carl follows this by saying “What would 16 year old you think of you right now?” At 16 in South Africa, Carl remembers hustling, being broke, trying to get into design school, dropping out, and landing his first internship. His humble beginnings continue to serve as inspiration.

Carl’s speech was underscored by the idea that continuing to learn, reinvent, and overextend oneself creates the most interesting work. Or as Carl succinctly put it: “You start school and you never leave.

Read Carl’s interview with The Overview. A big thanks to OFFF for having Mayda on stage!

“Be a fan first and leave your ego at the door.”
Carl Addy | Executive Creative Director | The Mayda Creative Co.