Worldwide
Us
UK
Contact
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

Launching
OnePlus 10Ts

One Plus Evolve beyond speed

Client: One PLus
Brand: One Plus
Type: Branded Content,
Service: Creative Concepting, Creative Direction, Live Action, Edit, VFX, Design & Animation

Leaders in cellular technology, OnePlus, approached Mayda’s ECD Carl Addy to bring his bold and visually-arresting storytelling to the launch of their new range of smartphones; the OnePlus 10Ts.

The collective came together in full force as Carl worked closely with Pandayoghurt and the Shavkero Bros to conceptualize, shoot, design, and deliver this piece for multiple global markets.

Together they created a synthetic reality of the hero’s imagination, a momentum of experiences kicked off by the big bang.

Introduction

OnePlus wanted to showcase how the new range of devices allow users access to lightning fast technology; from AI-assisted photography, to truly immersive gaming over 5G. Inspired by the tag line ‘Go faster!, The Mayda Creative Co. crafted a wildly imaginative user journey full of visual acrobatics that echo the 10T’s impressive capabilities.

"I wanted to create a momentum of scenes, a sense that the hero is caught up in this kinetic energy. Commencing with a big bang catalyst, a character finds himself thrust into various scenes catapulted by his sense of agency, enabled by speed."

Carl Addy, ECD & Director
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