Worldwide
Us
UK
Contact
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
US | East Coast
Simpatico
denise@wearesimpatico.com
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com
Contact
Worldwide
General Enquiries
hello@mayda.co
Press & PR
Tina Witoshkin
tina@mayda.co
Careers
talent@mayda.co
US
President & EP
Zu Al-Kadiri
zu@mayda.co
SVP. Creative Partnerships
Lydia Corin
lydia@mayda.co
New York
55 Water Street
Brooklyn, NY, 11201
UK
Executive Producer
Ian Walker
ian@mayda.co
Director of Production
Georgie Castle
georgie@mayda.co
London
18 Phipp Street
London, EC2A 4NU
Representation
Worldwide
US
US | East Coast
Simpatico
denise@wearesimpatico.com
UK
Germany
Zauberberg Production GmbH
info@zauberbergproductions.com

A Year in Ads
in 2.5 minutes

Google Year in Ads

Client: Google Creative Works
Brand: Google
Type: Branded Content,
Service: Creative Development, Direction, Design & Animation, Sound Design, Production

Google launched their version of the famous ‘Year in Search’, with this film reflecting the insights learned from a year of YouTube hosted advertising. With the help of machine learning, Google analyzed over 20 million ads to identify noteworthy trends. Led by ECD Ben Smith, we turned the insights into a two and half minute wild ride.

Inspired by the Chuck Jones’ seminal film, The Dot and the Line, we developed a visual story and designed the lead character KG (short for Knowledge Graph!) and her sidekick, Skip (Skip this Ad..) as enthusiastic data scientists leading us through a magical landscape of analytics. Our friendly guides help the audience understand that in our post-covid climate we are keeping things SUPERFUN.

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Character Development

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designing the lead character KG (short for Knowledge Graph!) and her sidekick, Skip (Skip this Ad...)
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YIA_flowers
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