The Mayda Creative Co. director takes LBB behind the scenes of a film which brought some of tennis’ most iconic players vividly to life like never before for Wimbledon 2024
What makes sport so enthralling? It’s the human element, watching people we’ve seen go beyond their limits in search of greatness. It’s the communal element, too, gathering to follow a live event and experience it in the company of friends and family. And it’s also the moments - the individual instances of brilliance, disaster, and triumph alike that stick with you for years, even for generations, to come.
It’s those moments which formed the central foundation of this year’s trailer promoting Wimbledon 2024. Our minute-long film takes archival footage and reimagines it as you’ve never seen before - unforgettable moments zoom past in a haze of sporting nostalgia, simultaneously capturing the physicality and the sheer epic-ness of Wimbledon at its best.
Read Carl's interview with Little Black Book
